Article by Wendy McCance
I manage Twitter accounts for several of my clients. While I am on Twitter, I am looking for influencers to follow and companies to give a shout out to. There isn’t a week that goes by that I don’t want to write to some of the companies I find out there and give them advice on how to improve their social media presence.
It’s frustrating knowing that the littlest tweaks to an account could make such a big impact in the way a company is viewed and the amount of interaction they have with their customers. Here’s my shout out to all of those companies I wish I could overhaul.
What I will share with you is what I share with my clients. The information might not seem all that important, but trust me, try it yourself and see how your visibility and reputation turn around.
- Write a short summary under your profile. Why? Because it is your first impression. Those few sentences will decide whether someone follows you. You don’t have to be clever, but you do have to explain who you are.
- Put a link to your website on your profile. I can’t tell you how many times I want to know more, but there is nothing else to look at. There have even been times that I have seen a website, liked the message and reached out to collaborate with the person whose profile I looked at. Who knows how many opportunities you might be missing by not sharing a link.
- By all means, say where you are located. People looking for new people to follow will put in the name of a state (for instance). If you have the name of your state on your profile, you will pop up and get more followers. Many people like to support those who are in the same general area by following them or even giving them a business opportunity.
- People like to be recognized. If someone new follows you, thank them. Many times your message will be retweeted and you can gain additional followers.
- Make sure to tweet at least a few times each week. If you do not do a decent job of maintaining your account, people will think you have fallen off the face of the earth and unfollow you. It looks especially bad when there is dead space on a company account. You need to show that you are thriving not just surviving.
- Share information. Show why you are good at what you do. The more valuable information you share, the more you will be looked at as a leader in your field.
- If someone reaches out to you by commenting, comment back in a decent amount of time. Show you care and are pleased to connect.
- Do not send direct messages that says to like a Facebook page. It’s like getting SPAM. If you want people to like a Facebook page, say so in one of your tweets that goes out to everyone. It’s especially insulting to get a message that asks a follower to do something for you when you aren’t even following them.
To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]