How to Grow Your Traffic with Guest Posting

Bryant Park, late Apr 2009 - 21


There are a lot of great ways to get more traffic for your blog, but guest posting is one of the most effective and, therefore, one of the most popular. Guest posting helps you to get quality inbound links from reputable sites, helping to raise your page rank and to get more exposure with new audiences. Both will help you to get more traffic, helping to protect the long-term success of your blog.

Here’s what you need to know about how to grow the traffic to your blog using guest posting:

Write Your Best Content

Don’t save your best content for your own blog – save it for your guest posts. Presenting your best content to blog owners will increase your chances of getting it published. Publishing your best content on these blogs will help you to build a better reputation with new audiences, encouraging them to go to your site to learn more about what you have to offer. Make sure every guest post you submit is an example of your best ideas and your best writing.

Publish to Blogs in Your Niche

Ever since the Google Penguin update, the quality of your link profile has become especially important. Links that are from poor-quality or unrelated sites will bring down the page rank of your site. Make sure you only publish guest posts on blogs that are in your niche or closely related to it. You’ll not only protect your link profile, but you’ll also help to increase your page rank and to funnel more traffic to your site.

Target Larger Blogs

The larger the site is where you publish your guest post, the more it will help your page rank and the more traffic it is likely to bring you. Larger sites have higher page ranks themselves, and this gives more authority to the link you get as far as Google is concerned. These sites also have more traffic, which means that more people are reading your guest post and more people are likely to click through your link to learn more about your site.

Use Keywords

Keywords help signal your site’s relevance, which will help to position it higher in search results when users search for those terms. Make sure you use keywords in your guest post the same way you would if you published the post to your own site. Also use keywords in the anchor text you use to link to your site. Make sure you vary the anchor text between keywords and general terms like “click here” or “learn more” so that you don’t get penalized by Google for over-optimization.

Get Social

Don’t leave your guest post to stand alone. After you publish, return to the site to respond to any comments, engaging users and encouraging them to build a relationship with you. Go to social media to respond to comments about your article there. The more activity there is around your post, the more relevance it will get in search results and the more traffic it will drive to your site.

Guest posting is one of the best ways to get more traffic to your site. Not only does it create exposure for your site, but it helps to increase your page rank. Use these tips to make your guest posting strategy a success and to get the traffic you need for your site.

What are your tips for successful guest posting? Share your strategies in the comments!


Chloe Trogden is a seasoned financial aid writer who covers specific topics such as grants for schools.  Her leisure activities include camping, swimming and volunteer work.


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Wendy McCance

Wendy McCance is a Michigan based freelance writer and social media consultant. Wendy has gained attention as the founder of the popular blog Searching for the Happiness which can be viewed in 9 local papers online, including the Oakland Press. The combination of writing skills and social media knowledge is what makes Wendy such a powerhouse to work with. Stay tuned for opportunities to advertise, guest post and as always, have your questions answered.

To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]

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2 thoughts on “How to Grow Your Traffic with Guest Posting

  1. I agree that you need to search out blogs that are in your niche to guest post on. When I guest post I want to make sure I can really contribute something to the other bloggers readers. Also social media really makes a difference on guest posting. 🙂

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