How To Make Money Off Your Blog

Magnified Dollar

Article by Wendy McCance

To kick off my first article in the series, Inside the Mind of a Blogging Professional, I thought I would jump right in and discuss what most bloggers are thinking about, How to Make Money Off Your Blog.

If you look at the front page of my blog, you will notice that I have several pages geared toward making money.  When I began putting my website together, I put a plan in place as I built it.  I wanted several options for making money so that there was always some sort of a stream of money coming in.

I settled on the following areas to work on:  Freelance Writing, Social Media Consulting, Product Reviews, The Happiness Store, Affiliate Marketing and a place where companies could place a Sponsored Post.  That’s six different streams of income.  It might sound like a lot, but every area I am working on ties in quite nicely with this blog.

The one thing I refused to put on my blog was irrelevant ads plastered all over the site.  I will only promote what I am passionate about and want to keep this blog looking clean and neat.  The goal is to showcase my articles.  The promotional stuff comes in second.  Ultimately my feeling hopefully you are here because I write articles full of good information and inspiring thoughts.

To get you inside my mind and really see what is happening behind the scenes, I will do a quick breakdown of how each area of my business is panning out.  I would like to point out that many of the pages, affiliate links and product review sites that I have set up weren’t set until June of this year.  The earliest anything was set up was in the middle of March of this year.  I should probably do a follow-up next year to see how things have worked out in a years time.

Here’s the breakdown:

1.  Freelance Writing- (60%) of the money I make comes from freelance writing.  The bulk of my writing has been in the form of articles, blog posts and press releases for clients looking to promote and expand their companies brand.  I get emails for job assignments from mostly marketing companies, pr firms and small independent businesses.

2.  Social Media Consultant -(29%) This ties in heavily with the freelance writing above, but is more focused on keeping up a Facebook Page, polishing up a LinkedIn profile or posting articles on a blog.  I have also done basic consultations where a client just needs some direction and then they implement changes on their own.  Many times there will be a few meetings.

  • The initial consultation will be about what areas a client is lacking a strong social media presence and what type of plan is needed to really make the client shine online.
  • The second consultation is a check-in to see how the client has begun to implement changes.  We look for what needs to be tweaked, added or discarded.
  • The final consultation is to put a plan in place for continued expansion.  Many times, this is the meeting where I might take over a Facebook page or a blog because the client doesn’t have the time to keep up on all of the maintenance.

3.  Product Reviews-(5%) This is an area that is picking up steam-FAST!!  When I began to do product reviews, I started out with a company called Influenster.  It’s really a great starting off point.  You get free samples, but are not paid a fee to write your article or promote the product on Facebook and Twitter.  They walk you through the steps of what is expected when you write for them which makes them a great beginners choice.

I actually still use them because I enjoy the topics and samples I get to enjoy, but I am slowly moving away from them as I have gotten busier.  The other companies that I have found the most success with are Sverve, Bzz Agent and Clever Girls Collective.  The average review has been $30.00 and the highest reviews I have signed up for offered $125.00.

4.  The Happiness Store- (2%) Yep, I have only sold 8 items so far.  from reading the Amazon forum for estores, it typically takes a year for any movement to occur.  I have read that some people have had a store for a year or more and still haven’t seen a thing sold.

My take on this is the more effort by means of promotion you put into the store, the more you will see movement.  I am still tweaking the store by writing reviews of my experiences with the products.  Traffic to your site is another big factor in how well your store will do.

My goal is to offer the best products at affordable prices.  Right now I am promoting tablets for back to school.  The items are on some terrific sales.  (you can find information on the computers on the right side of this page).

I am confident that when I hit the year mark, I will be moving product regularly.  I just need to put some more time into this area.

5.  Affiliate Marketing- (3%) This is another area that is moving slowly, but at least I am seeing a small amount of movement.  I have gotten 9 fees so far from links in an article and widgets on the sidebar.  My Amazon book widget and Sponsored Tweets widget have each produce one fee.  Links on articles have given me 7 fees for items that were sold.

6.  Sponsored Posts- (1%) I have been surprised by the way this area is panning out.  I get emails inquiring about a sponsored post.  Many of these inquiries have been from independent companies (extremely small) that are thinking about a post and then back out or a company gathering as many quotes as possible in hopes of finding the blogger who will sponsor them for virtually nothing.  They are more concerned with the money than the value of the site and the amount of traffic that site produces.

So far I have had 1 actual sponsored post by a water company.  I got $65.00 to do a copy and paste job for a featured article that they wrote themself.

If there is a topic above that you would like more information about, let me know and I will do a more in-depth post on the topic.

If you liked this article, check out: How to Make Money off of Your Blog by Doing Product Reviews.

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Wendy McCance

Wendy McCance is a Michigan based freelance writer and social media consultant. Wendy has gained attention as the founder of the popular blog Searching for the Happiness which can be viewed in 9 local papers online, including the Oakland Press. The combination of writing skills and social media knowledge is what makes Wendy such a powerhouse to work with. Stay tuned for opportunities to advertise, guest post and as always, have your questions answered.

To contact Wendy McCance about a writing or social media assignment, interview or speaking engagement, please email her at: [email protected]

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11 thoughts on “How To Make Money Off Your Blog

  1. Thanks for an interesting article! I found this great site,, for making money on my fashion blog and it really works. You can tag your photos with products (which I mostly use), pick up text links and create your own shop. It took a while for my readers to catch on but once I informed them that they can buy the products I’m wearing by just clicking the picture things started to happen. I have about 25 000 weekly readers and I earn about $800 a month.

  2. Wendy,

    I am interested in the services you provide for social media consulting. I’ve been following for a short time, and have developed a fondness for how open, honest and straight forward you are with your personal successes! I believe there’s a lot I could make leeway in if I just had someone to show me the ropes. Is there a way to contact you to discuss this?

    p.s. What tickles me is that you have shared where your time goes and in turn where the money comes from, but people like me think you already ARE the “big dog”, if you will! This post was so human of you! THIS is why I started following! Not to mention, the name of your site had me at hello! 🙂

    Thanks again!

  3. I’ve been able to monetize my site through affiliate marketing and it is going quite alright, I’m still trying out different types of options here.

    I’ve also had some fun with sponsored posts although when I accept them I’m usually very careful in that the page does portray close topic relevance, most of the time I’m the one that reaches out though. There are also a couple of great platforms out there where advertisers contact you like Teliad or Socialspark.

  4. This is quite interesting you know Wendy, making money off ones blog is the dream of every blogger and here you have been achieving this. Anyway, I guess it requires hard work just like I put in on my blog and i’ve been earning great rewards. Thanks for sharing.

  5. Freelance writing is a definite way to get your feet wet on your blog. The writing will hopefully springboard into other opportunities as sponsored posts, affiliates, etc. 🙂

  6. I have been lucky with sponsored posts and make approximately 100 dollars a post. I love doing them since they aren’t a lot of work for a high payout. It’s nice to see a breakdown of how you make money on your site!

    • Thanks Ann, I’m glad you found the article helpful. I keep getting better offers as I have done more product reviews from certain sites. The latest was an offer to test out Edy’s ice cream. You get coupons for free ice cream, a gift basket with all of the toppings, spoons, linens, a scooper etc… and $100.00 after you post the article. It’s awesome, good money and fun extras!!

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